Nabisco launched the healthy snack Good Thins with a multi-city sampling tour. It kicked off in NYC with a fleet of branded carts. Consumers were given the option of sending nearby coworkers a Good Thins care package, with a balloon and box of the tasty crackers, thanking them for doing a “Good Job!”
• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT