Nabisco needed festively spooky promotion for the key Halloween party season of brands such as Oreo, ChipsAhoy!, Ritz and Triscuit. The "Be the Ghostess with the Mostess" campaign launched as a partnership with Evite.com and brought consumers five unique party themes complete with invitations, recipes, and printable photo props. 

In-store displays, web banner ads, promotional Pinterest posts, and an Evite.com homepage takeover were developed to drive consumers to this frightfully fun campaign, which exceeded engagement and impressions expectations.

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION, INCLUDING PHOTO AND VIDEO SHOOT
• CREATIVE PROJECTS MANAGEMENT

The New York State-based Brewery Ommegang wanted to launch their new Nirvana IPA beer exclusively in NYC with a Pop-Up Store. 

The surrounding campaign was designed around the concept of "Finding Nirvana," and communications ranged from POS materials to a geo-targeted social media campaign. During the week the SoHo store was open, consumers could sample the IPA and purchase their very own limited-edition growlers, complete with custom hand-engraving. They could even sit on a cloud photo-op, declaring they had "Found Nirvana." The store closed select evenings for industry and ticketed events.

To keep the buzz going, there was an Instagram contest with daily NYC-centric prizes for the lucky New Yorkers who shared photos of their own "New York Nirvana". Prizes ranged from Katz' Deli gift cards to ZipCar rentals. 

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT

Sacred Heart High School in Yonkers has a rich history of nearly 100 years, but was in need of a refreshed logo and look. The new logo incorporates their original imagery, representing their values of scholarship and faith. A new color palette was also developed to update and expand their traditional look. Ongoing projects include brochures, banner ads, promotional mailers and annual appeals.
 

These unique promotional materials for Aveeno Active Naturals featured trial-size samples. The direct mail piece and matching coupon insert were printed on textured recycled paper, giving each a distinctive and natural feel. 

Few brands are more fun than Pez, and working on packaging for them is a designer's dream. Projects have included many limited edition boxes and tin collectables, including the Snow White and the Seven Dwarves set. This won Disney's Product of the Year Award in the Food, Health and Beauty category. 

The GMAT exam is not typically something students want to be talking about, making promotions for the non-profit educational brand uniquely challenging.

I relaunched the GMAT Instagram channel and manage the platform’s design, copy and strategy. Content is selected to be upbeat and relevant to the mindset of both undergrads and working professionals. In the first 3 months, followers grew over 30%.

I also lead creative for the ongoing undergrad on-campus marketing campaign, promoting the benefits of a business school education and encouraging students to take the GMAT exam. Executions range from posters and emails, to collateral for trivia nights and stress-reducing yoga events.

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT

CoverGirl sent this dimensional, diecut mailer to influencers and beauty editors to raise awareness for their partnership with the Children's Safe Drinking Water program. Their Clean brand makeup donated $500,000 to the organization, which provides clean water to children around the world. 

This kit included a branded water bottle and sample of Covergirl's Clean foundation makeup. 

The Pacific Northwest grocery chain, Haggen, was looking to refresh its annual sweepstakes. This collect-and-win sweepstakes concept was presented as either a smartphone app or a traditional printed paper game board with sticker playing pieces. At purchase, customers would either receive a code (app) or sticker (printed), which could be applied to either game board. Prizes revolved around things to do and places to see in the Pacific Northwest. 

• CONCEPT DEVELOPMENT
• DESIGN

Tam-Art Printing needed an updated logo and look, including a website and a uniquely memorable brochure. Each page of the brochure booklet featured a different printing technique, including foil stamping, embossing and metallic inks. 

Logo and branding work gets at the heart of what makes design so rewarding. Often, a company that needs a new or updated logo has a great story to tell, and giving that brand a new face lets it really shine. 

WhyHunger is an organization with a rich history of promoting grassroots movements to end hunger worldwide. The organization was in need of a unified brand identity and website reorganization and design. I worked on creating clean and concise messaging to get the word out and funds raised for their good cause.

Gran Centenario Tequila takes pride in its Mexican heritage and giving back to local communities. This combined with the Mexican Angel of Victory imagery on the bottle led to the Angels on Earth Campaign. This ongoing initiative honors altruistic individuals of the Latino community with special events in Los Angeles and Miami. At one such event, local Latino artists were asked to use feathered wings as their canvases, and the unique pieces of art were auctioned for charity. 
 

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT

Nabisco launched the healthy snack Good Thins with a multi-city sampling tour. It kicked off in NYC with a fleet of branded carts. Consumers were given the option of sending nearby coworkers a Good Thins care package, with a balloon and box of the tasty crackers, thanking them for doing a “Good Job!”

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT

You know you're a design geek when you sometimes get more excited about what the invitation is printed on than going to the party...

Sprint wanted to promote its Unlimited plans in an especially festive way for the holidays. Their trucks were decked out in a gingerbread theme and traveled to Sprint and competitor store locations in key cities. Teams of brand ambassadors sang Sprint-themed holiday carols and handed out treats to consumers. In cooler climates, they donned reindeer antlers and handed out hot chocolate. And in warmer parts of the country, they dressed as holiday elves and handed out gingerbread cookies.

• CONCEPT DEVELOPMENT
• DESIGN

These are poster concepts for Ommegang Brewery.

Dobel Tequila brought color and fun to Lollapalooza, with live mural paintings by talented artists.

This dimensional mailer was sent to influencers in celebration of the 50th Anniversary of Dove’s Beauty Bar. It was built as a custom-made clear acrylic box. Half of the box was printed to appear opaque, illustrating Dove’s message that their bar of soap contains moisturizers and won’t leave soap scum behind like other brands.

A clear acetate tray lifted out of the interior to reveal a second layer inside, including a silver mirror gift. This mirror also conveyed Dove’s message with a printed cling. Also included was a fabric-wrapped spiral-bound book of the history of the Dove Beauty Bar.

A new logo design and brand identity for ISTO