Nabisco needed festively spooky promotion for the key Halloween party season of brands such as Oreo, ChipsAhoy!, Ritz and Triscuit. The "Be the Ghostess with the Mostess" campaign launched as a partnership with Evite.com and brought consumers five unique party themes complete with invitations, recipes, and printable photo props. 

In-store displays, web banner ads, promotional Pinterest posts, and an Evite.com homepage takeover were developed to drive consumers to this frightfully fun campaign, which exceeded engagement and impressions expectations.

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION, INCLUDING PHOTO AND VIDEO SHOOT
• CREATIVE PROJECTS MANAGEMENT

Sacred Heart High School in Yonkers has a rich history of nearly 100 years, but was in need of a refreshed logo and look. The new logo incorporates their original imagery, representing their values of scholarship and faith. A new color palette was also developed to update and expand their traditional look. Ongoing projects include brochures, banner ads, promotional mailers and annual appeals.
 

Few brands are more fun than Pez, and working on packaging for them is a designer's dream. Projects have included many limited edition boxes and tin collectables, including the Snow White and the Seven Dwarves set. This won Disney's Product of the Year Award in the Food, Health and Beauty category. 

The GMAT exam is not typically something students want to be talking about, making promotions for the non-profit educational brand uniquely challenging.

I relaunched the GMAT Instagram channel and manage the platform’s design, copy and strategy. Content is selected to be upbeat and relevant to the mindset of both undergrads and working professionals. In the first 3 months, followers grew over 30%.

I also lead creative for the ongoing undergrad on-campus marketing campaign, promoting the benefits of a business school education and encouraging students to take the GMAT exam. Executions range from posters and emails, to collateral for trivia nights and stress-reducing yoga events.

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT

CoverGirl sent this dimensional, diecut mailer to influencers and beauty editors to raise awareness for their partnership with the Children's Safe Drinking Water program. Their Clean brand makeup donated $500,000 to the organization, which provides clean water to children around the world. 

This kit included a branded water bottle and sample of Covergirl's Clean foundation makeup. 

The Pacific Northwest grocery chain, Haggen, was looking to refresh its annual sweepstakes. This collect-and-win sweepstakes concept was presented as either a smartphone app or a traditional printed paper game board with sticker playing pieces. At purchase, customers would either receive a code (app) or sticker (printed), which could be applied to either game board. Prizes revolved around things to do and places to see in the Pacific Northwest. 

• CONCEPT DEVELOPMENT
• DESIGN

WhyHunger is an organization with a rich history of promoting grassroots movements to end hunger worldwide. The organization was in need of a unified brand identity and website reorganization and design. I worked on creating clean and concise messaging to get the word out and funds raised for their good cause.

Tam-Art Printing needed an updated logo and look, including a website and a uniquely memorable brochure. Each page of the brochure booklet featured a different printing technique, including foil stamping, embossing and metallic inks. 

Logo and branding work gets at the heart of what makes design so rewarding. Often, a company that needs a new or updated logo has a great story to tell, and giving that brand a new face lets it really shine. 

Nabisco launched the healthy snack Good Thins with a multi-city sampling tour. It kicked off in NYC with a fleet of branded carts. Consumers were given the option of sending nearby coworkers a Good Thins care package, with a balloon and box of the tasty crackers, thanking them for doing a “Good Job!”

• CONCEPT DEVELOPMENT
• DESIGN
• ART DIRECTION
• CREATIVE PROJECTS MANAGEMENT

You know you're a design geek when you sometimes get more excited about what the invitation is printed on than going to the party...

Sprint wanted to promote its Unlimited plans in an especially festive way for the holidays. Their trucks were decked out in a gingerbread theme and traveled to Sprint and competitor store locations in key cities. Teams of brand ambassadors sang Sprint-themed holiday carols and handed out treats to consumers. In cooler climates, they donned reindeer antlers and handed out hot chocolate. And in warmer parts of the country, they dressed as holiday elves and handed out gingerbread cookies.

• CONCEPT DEVELOPMENT
• DESIGN

This dimensional mailer was sent to influencers in celebration of the 50th Anniversary of Dove’s Beauty Bar. It was built as a custom-made clear acrylic box. Half of the box was printed to appear opaque, illustrating Dove’s message that their bar of soap contains moisturizers and won’t leave soap scum behind like other brands.

A clear acetate tray lifted out of the interior to reveal a second layer inside, including a silver mirror gift. This mirror also conveyed Dove’s message with a printed cling. Also included was a fabric-wrapped spiral-bound book of the history of the Dove Beauty Bar.

A new logo design and brand identity for ISTO

PEZ Candy has a large presence every year at the Chicago Sweets & Snacks Expo, the biggest candy and snack trade event in North America. For several years, I designed the trade show booth artwork for the iconic brand. Each panel highlighted a new or classic PEZ product. The colorful booth stopped traffic with larger-than-life graphics showcasing the candy and its many high-profile brand partners.

These unique promotional materials for Aveeno Active Naturals featured trial-size samples. The direct mail piece and matching coupon insert were printed on textured recycled paper, giving each a distinctive and natural feel. 

This fun promotional mailer was created to launch Windows' latest smart phone. Designed to look like an old-fashioned travel trunk, this box was wrapped with faux leather and adorned with custom travel stickers from around the world. A custom insert was created to accommodate the phone and a "passport" containing information about all its features. 

Various concepts and executions for in-store displays