This dimensional mailer was sent to influencers in celebration of the 50th Anniversary of Dove’s Beauty Bar. It was built as a custom-made clear acrylic box. Half of the box was printed to appear opaque, illustrating Dove’s message that their bar of soap contains moisturizers and won’t leave soap scum behind like other brands.

A clear acetate tray lifted out of the interior to reveal a second layer inside, including a silver mirror gift. This mirror also conveyed Dove’s message with a printed cling. Also included was a fabric-wrapped spiral-bound book of the history of the Dove Beauty Bar.